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This short book will show you how Your recently viewed items and featured recommendations. Pages with related products. A positive attitude is the foundation for maagement you want to achieve in life. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. International Marketing and Export Management, 6th Edition.
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International Marketing and Export Management, 6th Edition
A thorough outline of the international environment that firms and consumers find themselves in. Audible Download Audio Books. If You’re an Educator Download instructor resources Additional order info. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual managejent and business models.
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